Lead tracking & attribution

Know exactly which ads make your phone ring.

LeadHound records every call and form on your site and ties each one back to the campaign, keyword and ad behind it. The conversion then goes straight to Google and Meta, so you can spend more on what works.

14-day trial · No card required · 2-minute install

Attribution overviewLive
Leads this month
1,284
18%
Cost / lead
$18.40
12%
Attributed
100%
every lead
Leads by source
Google Ads62%
Meta Ads24%
Organic9%
Direct5%
New call · 4 min 12 sec
google / cpc · memphis · “plumber near me”
Google Ads
100%
of leads tied to a source
2 min
to install the snippet
3
ad platforms synced both ways
24/7
call and form capture

Most analytics stops at the click. Your customers don't.

A visitor clicks your ad, browses for six minutes, then picks up the phone. Google sees a click. Your CRM sees a customer. Nothing joins the two, so the campaign that actually paid for that job looks like it did nothing at all.

LeadHound keeps the thread. The click, the session, the call or the form, the value you eventually assign — one record, start to finish. Then it tells the ad platforms what happened, so their bidding learns from revenue instead of guessing.

What it does

The complete lead-to-revenue picture

Every call, form and click joined to the campaign behind it, so you can stop guessing which channels bring in real customers.

  1. 01

    Call tracking & dynamic number insertion

    Plivo · recorded · transcribed

    Every visitor sees their own tracking number, so when the phone rings you already know the source, campaign and keyword behind that call.

  2. 02

    Form tracking from one snippet

    No per-form setup

    One script picks up every form on your site. Nothing to wire up form by form, and the click history comes attached to the submission.

  3. 03

    Multi-touch attribution

    First & last touch

    gclid, UTMs, ad group and creative are stored on each lead, so you see the ad that did the work instead of a vague “paid search” label.

  4. 04

    Conversion push-back

    Enhanced conversions · CAPI

    Qualified conversions go back to Google Ads and Meta with hashed match data, so smart bidding learns from revenue rather than raw clicks.

  5. 05

    Ad spend & ROI

    Synced daily

    Daily spend is pulled from each platform and matched to your leads, keeping cost per lead and ROAS current for every campaign you run.

  6. 06

    AI call analysis

    Transcript · intent · score

    Recorded calls are transcribed and scored for quality and intent, so you can tell a real enquiry from a wrong number at a glance.

From click to customer

Every lead carries its whole story

LeadHound joins the anonymous click on your ad to the call or form that came after it, along with everything in between. No more leads filed under “direct / unknown”.

  • First-touch click captured and kept for the whole visit
  • Google Ads keyword, ad group and creative resolved per lead
  • Phone calls matched back to the session that dialled
  • Hashed match data for privacy-safe conversion uploads
  1. Ad click · Google Ads09:14
    campaign: memphis · kw: “plumber near me”
  2. Landing page visit09:14
    tracking number swapped in · session started
  3. Inbound call · 4:1209:21
    qualified lead · scored by AI
    $2,400
  4. Conversion pushed back09:22
    Google Ads & Meta · enhanced match

4 touches · 8 minutes · one record

Up and running in minutes

Three steps to full attribution

No developers, no tag-manager gymnastics. Paste one snippet and LeadHound handles the rest.

  1. 01

    Install the snippet

    One script tag in your site header. From the moment it loads it tracks clicks, swaps in tracking numbers and watches your forms.

  2. 02

    Capture every lead

    Calls and forms arrive with their full click history: gclid, campaign, keyword, ad group and creative, right down to the visitor.

  3. 03

    Attribute & optimise

    Read revenue by campaign, send conversions back to the ad platforms, and move budget onto the ads that bring in customers.

Integrations

Plugs into your whole stack

Connect your ad accounts once. Spend, conversions and attribution keep flowing in both directions.

Google Ads
Enhanced conversions, click enrichment and spend sync
Two-way
Meta Ads
Conversions API with hashed match and campaign spend
Two-way
Google Analytics 4
Server-side events for every lead you capture
Outbound
Plivo telephony
Provisioned tracking numbers and call recording
Inbound
REST API
Push leads in from any CRM, pull them back out again
Two-way

Pricing

Plans that scale with your leads

Start free and move up once the leads start flowing. No long contracts.

Starter

One business, getting attribution off the ground.

$49/ month
Start free trial
  • 1 website · 3 tracking numbers
  • Call & form tracking
  • Google & Meta attribution
  • 1,000 leads / month

Growth

Most popular

Teams running serious paid campaigns across channels.

$149/ month
Start free trial
  • 5 websites · 25 tracking numbers
  • Conversion push-back & enhanced match
  • Ad spend & ROI reporting
  • AI call analysis · 10,000 leads / month

Agency

Agencies managing many clients from one place.

$399/ month
Talk to sales
  • Unlimited websites & numbers
  • Master account & roll-up reporting
  • Public REST API & white-glove setup
  • Priority support · unlimited leads

Questions

Frequently asked

How does call tracking actually work?

The snippet gives each visitor their own tracking number and swaps it into the phone numbers on your pages. When that number rings, we know which visit made the call, and so which ad, campaign and keyword paid for it.

Do I need a developer to install it?

No. It is one script tag in your site header, the same as any analytics tag. Call and form tracking start straight away, with nothing to configure per form or per page.

Will conversions really improve my ad performance?

Usually, yes. LeadHound sends real, qualified conversions back to Google Ads and Meta using hashed match data. Smart bidding then has accurate signals to work with, so it chases leads that turn into customers instead of clicks that go nowhere.

Is visitor data handled privately?

Contact details used for matching are hashed before they leave your account, and call recordings can have card details redacted automatically. You decide how long anything is kept.

Can I manage multiple clients or brands?

Yes. The Agency plan gives you a master account with unlimited websites, each with its own tracking, integrations and reporting, plus roll-up dashboards across every client you run.

Find out which ads actually pay off

See the ads, keywords and campaigns behind your real customers, then put your budget where it earns its keep.