Legal

Privacy Policy

This policy explains what we collect, why, and what you can ask us to do with it. It is written to be read, not skimmed past.

Last updated 11 August 2026

Who this covers

LeadHound is operated by [Company legal name] (“LeadHound”, “we”, “us”). This policy covers two different groups of people, and the difference matters:

  • Our customers. The businesses and agencies who sign up for an account. For their account data we are the data controller.
  • Visitors to our customers’ websites. The people whose calls and form submissions are recorded as leads. For that data our customer is the controller and we are their processor, acting on their instructions.

If you filled in a form or called a number on someone else’s website and want your data removed, contact that business first. If you cannot reach them, write to us and we will pass the request on.

What we collect

Account data. Your name, work email, company name, hashed password, plan and billing status, plus the websites, phone numbers and integrations you configure.

Lead data captured for our customers.Depending on how the lead arrives, this can include the name, email address, phone number and message a visitor typed into a form, the caller’s phone number, the length of the call, a recording and transcript of it where the customer has recording switched on, and the value the customer later assigns to that lead.

Click and session data.The tracking snippet records the page a visitor landed on, the referring site, their IP address and user agent, and any advertising identifiers present in the URL, such as a Google click id, a Facebook click id or UTM tags. It stores a first-party session identifier in the visitor’s browser so a call or form later in the same visit can be matched to the click that started it.

Usage data. Standard server logs, error reports and product usage events from the dashboard.

Why we use it

  • To run the service: capturing leads, matching them to a source, and reporting.
  • To send conversion data to the advertising platforms our customer has connected, so their bidding reflects real results.
  • To authenticate you, keep accounts separate and prevent abuse.
  • To answer support requests and, where the law allows, tell you about the product.

Where the law requires a legal basis, ours is the contract with our customer, our legitimate interest in operating and securing the service, and consent where consent is the right basis (for example, marketing email).

Who we share it with

We do not sell personal data. We share it with the service providers needed to deliver the product:

  • Google for Google Ads conversion uploads, click enrichment and Analytics 4 events.
  • Meta for Conversions API events on Facebook and Instagram campaigns.
  • Plivo for provisioning tracking numbers, routing calls and storing recordings.
  • OpenAI for transcript analysis, where the customer has AI call analysis switched on for a number pool.
  • Our hosting and infrastructure providers for running the application and its databases.

Contact details sent to advertising platforms for conversion matching are hashed with SHA-256 before they leave our systems. The platform can match them against its own hashed records but cannot read them.

We also disclose data where we are legally required to, and we will tell you where we are allowed to.

How long we keep it

  • Click sessions and number assignments are pruned automatically once they pass the retention window set on the account, which defaults to 90 days.
  • Leads, calls and their recordings are kept until the customer deletes them or closes the account.
  • Account and billing records are kept for as long as the account is open and afterwards for as long as tax and accounting rules require.

Deleting a website removes its tracking configuration and the calls recorded against it.

Your rights

Depending on where you live, you can ask for a copy of your data, ask us to correct or delete it, object to certain processing, or ask us to send it somewhere else. Email privacy@getleadhound.io and we will respond within the period the law allows, normally one month. We may need to confirm who you are before we act.

If we handle your request badly you can complain to your local data protection authority. We would rather you told us first so we can fix it.

Cookies and local storage

Our own website uses only what is needed to keep you signed in. The tracking snippet on our customers’ sites stores a first-party session identifier and the first click details in the visitor’s browser storage. It does not set third-party cookies and does not follow visitors across unrelated websites.

Changes and contact

If we change this policy in a way that matters, we will tell account holders by email before it takes effect. For anything else, write to privacy@getleadhound.io or use the contact page. Our security practices are described on the security page.